Gucci Beauty’s Identity Crisis

This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

Full content lives at the original publication. EDIT aggregates headlines, attribution, and previews — every story links back to its source.